Overcoming the Challenges of Online Recruiting During COVID-19

May 8, 2020      By Rianna K Lee Sing

Ultimate Takeaway
  • Recruiting during the COVID-19 crisis doesn’t have to be tedious. The right HR solution can help recruiters and hiring managers quickly and efficiently find and hire new employees.
  • Video interviewing is not a new practice, but an exponentially more popular one during this time.
  • Onboarding your new hires can be easily done online so you can get them out into the field in as little time possible to service your customers.

Are you worn out from the effects of the COVID-19 pandemic? Between your personal and your professional life, it’s likely taken a serious toll. From a business perspective, it has led to the interruption of most departments, from accounting and marketing to information technology and production. One of the greatest hits has been to HR because of the direct responsibility it has to and for employees. This has been a true test of the resilience and innovation of HR professionals the world over.

While some companies have unfortunately had to implement layoffs and furloughs to mitigate the financial effects of the coronavirus outbreak, others have had the opposite experience—mass recruitment—to meet the needs of high-in-demand products/services. These include companies like Walmart, Amazon, McDonald’s, CVS, and many more. This could be an HR nightmare as companies receive thousands of job applications daily. With social distancing orders in effect, there’s been a steep rise in online recruiting. And even though it may be simpler in some ways than traditional recruiting, it is not without its challenges. Fortunately, human capital management (HCM) can help HR professionals jump over those hurdles.

Online Recruiting Simplifies the Hiring Process

You’ve got to fill thousands of positions and your company wants it done in the least possible time. So where do you start? With talent acquisition tools. A cloud-based applicant tracking system (ATS) helps to easily manage job postings and applications. They typically enable you to post positions across multiple job boards, expanding your search pool.  First-class talent acquisition tech even uses artificial intelligence to identify the best applicants based on skill and experience. This increases the speed and efficiency of the hiring process—the exact solution you need right now for online recruiting. And let’s face it, even if you’re looking to fill mass positions, it’s critical to hire people with the right skills to get the job done, and that means getting help from a system that will quickly show you the most qualified candidates.

Once you’ve identified your potential hires, the next step is interviewing them. And with social distancing measures in place, video interviewing has become the go-to method. While the process has been used by many recruiters/hiring managers in the past, it’s become a necessity in the COVID-19 era. Digital apps such as Facetime, Google Meet, Zoom, and Skype allow for easy interviewing but recruiters/hiring managers should not place any less emphasis on preparing for virtual job interviews just because they’re not in person.

It’s important to create a personalized, enjoyable experience for candidates from the moment they come across your job opening as it sets the tone for your employer-employee relationship. While hiring at this time may be challenging, you should still make sure your recruitment process is people-centric to attract the best talent.

Make Onboarding a Breeze with Cloud-based HCM

Once you’ve got your new hires, you’ll likely need to train them quickly in the next step of your online recruiting process. HCM software can help you get that done by providing quick and efficient training without stepping foot in a store, restaurant or the like. With a cloud-based learning platform, you can deliver convenient training and take a people-focused approach to learning. A lot of training is typically done in person, especially in retail and food industries, and the pandemic has impeded this method of onboarding. However, HR can provide training and offer consistent and flexible learning to your new hires using videos, PowerPoint presentations, documents, web pages, and more. With the right onboarding solution, even after initial training, you can use learning and talent management tools to continue professional development and track employee performance with analytics.

For your new employees, printing, filling out, and scanning I-9s and other essential employment forms, such as benefits enrollment forms, pose a challenge during this time. Some people don’t have immediate access to a printer and/or a scanner, making it difficult as it probably would require them to visit an external resource (which could be against stay-at-home orders in many areas). With cloud HCM, benefits shopping is simpler than ever. Education and enrollment can be completed with just a few clicks. HCM in the cloud provides the necessary tools to help your new hires make confident and informed benefits selections. While the COVID-19 situation has caused a huge disruption to business, it has also paved the way for many companies to innovate their HR processes. Make life easier for your HR department and your new employees by implementing HCM software for your talent management and other HR needs. Ultimate Software’s UltiPro is an award-winning cloud solution that puts people first and provides the efficient HCM service experience you’ll need well beyond this global crisis. Our customers can testify.


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