The Reengineering of the Workforce

November 30, 2017      By Cecile Alper-Leroux

workforce fluidityThe transformation of the workplace—relinquishing many of the entrenched work and leadership structures that many companies and HR leaders hold dear, such as org charts and hierarchical management roles, in favor of promoting more fluid ways of people working—is a sea change that, unfortunately, has not gained widespread momentum. Many companies understand the value of workforce fluidity, but they struggle in their resolve to make it happen.

Workforce fluidity is an all-encompassing term I coined to describe job fluidity, organizational fluidity, and identity fluidity. Job fluidity describes a workforce where people are not tied to or identified by a specific job description; rather, they flow among initiatives and supervisors to maximize their contributions. Organizational fluidity accepts the reality of how work gets done these days, generally through collaborative efforts with diverse minds and skills coming together. And identity fluidity encourages new levels of self-definition and expression, with the knowledge that feeling safe in our authentic uniqueness will foster innovative ideas.

These tenets of workplace transformation stand in sharp contrast to yesteryear’s rigid organizational structures, regimented ways of working, and uniform definitions of what constitutes a leader. Certainly, those ways made perfect sense in the post-Industrial Age, when small shops gave way to large, unwieldy business organizations with a need to control the labor force. The use of divisions, departments, and jobs based on a person’s specific expertise ensured that work was appropriately doled out, supervised, and completed.

The problem with this static structure today is that it clashes with the dynamism of the global business environment and the current needs of people in the workforce. Thanks to distributed technology advancements, today’s business is conducted in real time. Layers of management and delegation authority slow down the required speed and flexibility of work.

At the same time, employees are increasingly being asked to participate in different projects and other initiatives under different supervisors. Titles and job roles seem almost superfluous in this multi-skilled, multi-task setting. Yet, most companies are still stuck with org charts, trying to shoehorn these modern workforce realities into an inflexible hierarchy.

Why is this the case, and how can HR become more nimble and lead the necessary change? According to Deloitte’s 2017 Global Human Capital Trends survey of more than 10,000 business and HR leaders from 140 countries, 88% of respondents say building the organization of the future is an important or very important issue; yet, only 11% understand how to do it. To get a better sense of why this is the case, I reached out to Josh Bersin, principal and founder of Bersin, Deloitte Consulting LLP.

Josh began by recounting his own workforce trajectory. “When I joined the workforce out of college in the late 1970s, I was given a job description and title and told how much I would earn,” he recalled. “My boss told me what to do and wrote up my performance appraisal at the end of the year. The goal was to stick around and get a promotion to buy a house, have kids, and retire in comfort. This workforce concept was based on the old industrial-scale model, which is now a disadvantage for companies, as it slows them down from reacting quickly.”

Josh’s view is affirmed by Deloitte’s survey. Only 14% of respondents believe the traditional hierarchical model involving jobs based on a person’s expertise in a specific area is effective. “It’s pretty clear to me that just about everything in organizational management needs to be reengineered,” Josh said. “The ways that work gets done are fundamentally changing, with leading companies moving to a more agile, collaborative, and flexible way of working. Instead of a hierarchy, there is more of a network organizational structure.”

When asked for an example of this work type in action, Josh pointed to the now-common practice of forming a team of people from across the organization to take on a specific project. “People are collaborating with others who are not from their business area, lending their unique expertise and experiences to the task at hand,” he said. “They jump on and off such projects on a routine basis. Yet, in the background, there still is the hierarchical work structure that has little to do with reality.” I wholeheartedly agree and would add that, as a result, people’s work is often evaluated by someone who isn’t seeing the whole picture, also removed from reality.

Today’s new ways of working are good for companies, increasing employees’ sense of purpose, engagement with their work responsibilities, overall productivity, and personal happiness. People feel more in control of their lives. Hopping from one initiative to another also puts them in close proximity to others who have different talents, increasing everyone’s range of skills.

Best of all, people are able to coalesce around what is most important in business—serving the customer. “Instead of focusing on efficiently executing the same task over and over, employees are empowered to make the customer happier,” Josh said.

What will it take for more companies to let the sea change happen? The first step is to realize that workforce fluidity is already underway. The digital transformation of business is a powerful undercurrent tugging the organization toward more fluid ways of working.

Once this reality is accepted, business leaders can make the most of it, and HR agility can truly take hold, ushering in a more fluid, inspiring, and modern workplace. Some of Josh’s suggestions for navigating this shift include creating mission-oriented project teams composed of individuals from marketing, sales, customer experience, and other functions, and empowering them to make decisions that benefit customers. To that, I would add the need for empathy—the capacity to sense how people around you in the workplace feel about their work.

True leadership entails the ability to unite people in a shared purpose. Work that is personally fulfilling will always be a motivational force that creates organizational health and success.


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